For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have literally been household names, but you don't know their stories. Before they were brand names, they were brilliant, sometimes ruthless, visionaries who revolutionized food and changed the landscape of America forever. This miniseries event will tell the fascinating stories of the people behind the food that built America – those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, and along the way built cities, invented new technologies and helped win wars.
Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor-intensive meal at the table to a meal of convenience on the go.
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s04e02Holiday Treats2023-02-2702:00⌄
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Holiday Treats
s04e02 ·
2023-02-27 ·
02:00
The top-selling candy days of the year revolve around Easter, Valentine's Day, and Halloween. And it all started with a few bold pioneers.
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s04e03Flight of the Buffalo Wing2023-03-0602:00⌄
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Flight of the Buffalo Wing
s04e03 ·
2023-03-06 ·
02:00
Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
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s04e04Candy Revolution2023-03-1301:00⌄
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Candy Revolution
s04e04 ·
2023-03-13 ·
01:00
A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
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s04e05Clash of the Coffee2023-03-2001:00⌄
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Clash of the Coffee
s04e05 ·
2023-03-20 ·
01:00
Two icons compete for America's coffee drinkers and forever change a worldwide, multi-billion-dollar industry.
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s04e06The Chicken Coup2023-03-2701:00⌄
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The Chicken Coup
s04e06 ·
2023-03-27 ·
01:00
Eventually challenging America's burger joint heavyweights, two future fast-food kingpins find themselves on a collision course in an all-out chicken sandwich war that is still raging to this day.
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s04e07When Food Freezes Over2023-04-0301:00⌄
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When Food Freezes Over
s04e07 ·
2023-04-03 ·
01:00
Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
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s04e08Thanksgiving Dinner2023-04-1001:00⌄
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Thanksgiving Dinner
s04e08 ·
2023-04-10 ·
01:00
A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
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s04e09Peanut Butter Battle2023-04-1701:00⌄
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Peanut Butter Battle
s04e09 ·
2023-04-17 ·
01:00
When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
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s04e10American Spirits2023-04-2401:00⌄
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American Spirits
s04e10 ·
2023-04-24 ·
01:00
Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors - a bitter, bottom-shelf whisky, and a flavorless foreign moonshine - and go on to save an industry and create two of the most popular brands in the country.
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s04e11Where There's Smoke2023-06-1201:00⌄
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Where There's Smoke
s04e11 ·
2023-06-12 ·
01:00
Lighting up the backyard grill is an American summer tradition like no other. But 100 years ago, cooking outside was not nearly as popular or accessible. Most backyard grilling essentials hadn't been invented yet, and many people didn't even have backyards, while the hot dogs we know, and love were still relatively unknown in the marketplace. It would take industry titan Henry Ford, one relentless tinkerer named Kingsford, and a passionate butcher from the Oscar Mayer family to create the most iconic brands of the Summer and change the face of American backyards forever.
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s04e12Thirst Quenchers2023-06-1901:00⌄
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Thirst Quenchers
s04e12 ·
2023-06-19 ·
01:00
Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
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s04e13Supermarket Sweep2023-06-2601:00⌄
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Supermarket Sweep
s04e13 ·
2023-06-26 ·
01:00
At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.
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s04e14Bring Home the Bacon2023-07-1001:00⌄
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Bring Home the Bacon
s04e14 ·
2023-07-10 ·
01:00
A young upstart named Oscar Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.
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s04e15Dog Eat Dog2023-07-1701:00⌄
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Dog Eat Dog
s04e15 ·
2023-07-17 ·
01:00
At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, the first dry dog food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry, and solidify dogs and cats as part of the American family.
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s04e16Beer Run2023-07-2401:00⌄
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Beer Run
s04e16 ·
2023-07-24 ·
01:00
At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new. What starts as an unappealing low-calorie beer will become the number one beer in America, and a battle between two all-time titans to be the king of light beer.
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