The Mega-Brands That Built America is the newest series in History's "That Built" franchise, telling the origin stories of some of the most successful businesses in history: from mega-stores like Costco and Walmart to sporting goods giants like Spalding and Wilson, titans like Ivory Soap, Schick and Gillette, to shipping giants like Fedex and UPS, and countless more of the biggest brand names in history. Each story is told through the "That Built" franchises' signature blend of expert interviews and archival, mixed with original premium recreations. Through the eyes of the visionaries and entrepreneurs behind the brands, the series takes viewers on a journey; starting with how it all began, following the innovations, the failures, and all the incredible achievements that forever changed the way Americans live. It's everything you didn't know about the colossal brands you know so well.
During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's most popular type of car: the SUV.
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s04e02The Game Makers2026-08-1002:03⌄
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The Game Makers
s04e02 ·
2026-08-10 ·
02:03
Mark Goodson and Merv Griffin wage a three-decades battle to reinvent the television game show, creating iconic franchises with spinning wheels, buzzers, and catchphrases that become ingrained in American culture.
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s04e03Ideas That Stick2026-08-1702:03⌄
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Ideas That Stick
s04e03 ·
2026-08-17 ·
02:03
A husband's homemade bandage, a college dropout's breakthrough adhesive, and a factory worker's wartime fix transform simple strips of tape into indispensable American icons — creating a $90 billion industry, one sticky invention at a time.
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s04e04Racing to the Top2026-08-2402:03⌄
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Racing to the Top
s04e04 ·
2026-08-24 ·
02:03
A down-on-his-luck mechanic transforms outlaw moonshine racing into one of America's biggest spectator sports, overcoming powerful rivals, deadly setbacks, and financial crises to build a billion-dollar sports empire.
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s04e05The Underwear Boom2026-08-3102:03⌄
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The Underwear Boom
s04e05 ·
2026-08-31 ·
02:03
P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry.
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s04e06Rise of the Personal Computer2026-09-0702:03⌄
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Rise of the Personal Computer
s04e06 ·
2026-09-07 ·
02:03
A pair of garage tinkerers, a copier company's secret lab, and a college-dropout programmer spark a decades-long battle for the future of computing — shrinking the computer from a room-sized machine to the device billions carry every day.
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