The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task. The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired. After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
Sir Alan Sugar sets gruelling tasks for business hopefuls. Sixteen new candidates line up for the chance to win a six figure salary, and must sell two van loads of fresh fish.
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s04e02Laundry2008-04-0220:00⌄
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Laundry
s04e02 ·
2008-04-02 ·
20:00
Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business.
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s04e03Pub Restaurant2008-04-0920:00⌄
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Pub Restaurant
s04e03 ·
2008-04-09 ·
20:00
The candidates are woken up at the crack of dawn for their third task - running a pub and turning it into a themed restaurant for the day, serving paying customers.
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s04e04Photography2008-04-1620:00⌄
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Photography
s04e04 ·
2008-04-16 ·
20:00
Four weeks into his search for an apprentice, Sir Alan Sugar challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London.
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s04e05Ice Cream2008-04-2320:00⌄
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Ice Cream
s04e05 ·
2008-04-23 ·
20:00
The candidates head off to the country to represent two farms who produce ice cream. The teams have to invent and make exciting new flavours to sell to the lucrative London market.
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s04e06Greeting Cards2008-04-3020:00⌄
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Greeting Cards
s04e06 ·
2008-04-30 ·
20:00
The candidates must come up with a brand new occasion for a range of greetings cards. Will they find a gap in this saturated market? And will their ideas be commercial?
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s04e07Buying in Morocco2008-05-0720:00⌄
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Buying in Morocco
s04e07 ·
2008-05-07 ·
20:00
With the house still split after last week's dramatic boardroom decision, the candidates are sent on a business trip to Marrakesh's hectic marketplace.
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s04e08Wedding Expo2008-05-1420:00⌄
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Wedding Expo
s04e08 ·
2008-05-14 ·
20:00
The candidates are sent to a wedding expo to sell dresses to brides-to-be. Will they be able to adapt their hard-sell techniques for this most emotional of purchases?
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s04e09Tissues2008-05-2120:00⌄
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Tissues
s04e09 ·
2008-05-21 ·
20:00
The remaining seven candidates' advertising and branding skills are tested when the teams are instructed to design and market their own brands of tissues.
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s04e10Supercar Rentals2008-05-2720:00⌄
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Supercar Rentals
s04e10 ·
2008-05-27 ·
20:00
With just six candidates remaining, the pressure is on. Sir Alan gives the teams a choice of supercars and challenges them to rent them out to members of the public.
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s04e11The Final Five2008-06-0220:00⌄
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The Final Five
s04e11 ·
2008-06-02 ·
20:00
As this year's series of The Apprentice draws to a close and the tension mounts, the final five candidates are profiled - looking at what makes these men and women tick.
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s04e12Interviews2008-06-0420:00⌄
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Interviews
s04e12 ·
2008-06-04 ·
20:00
No episode summary is available.
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s04e14Why I Fired Them2008-06-0820:00⌄
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Why I Fired Them
s04e14 ·
2008-06-08 ·
20:00
A look back at the candidates who didn't make the cut. Reliving their worst decisions, Sir Alan Sugar reveals how he decided who would hear that famous phrase - 'You're fired'.
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s04e13Fragrance2008-06-1120:00⌄
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Fragrance
s04e13 ·
2008-06-11 ·
20:00
After eleven gruelling weeks, it is time for Sir Alan to choose his next apprentice. But first, the exhausted finalists must take on their most daunting task to date - in just a single week, they must create and market a new and original male fragrance which they will then launch to an audience of a hundred industry experts, including top names such as Givenchy, Roja Dove and Estee Lauder.
The stakes are painfully high for the finalists, with the big prize of working with Sir Alan now tantalisingly within their sight. But with the return of fired ex-candidates to be their assistants, will these new team members be a help or a hindrance as the finalists battle it out?
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s04e15You're Hired2008-06-1120:00⌄
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You're Hired
s04e15 ·
2008-06-11 ·
20:00
Having started 12 weeks ago, Sir Alan Sugar's search for his apprentice is over for another year and he is joined by the winner and runner-up to discuss why he made his decision.
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