The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task. The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired. After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
Week One. Lord Sugar's candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
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s18e02Cheesecakes2024-02-0821:00⌄
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Cheesecakes
s18e02 ·
2024-02-08 ·
21:00
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
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s18e03Virtual Escape Rooms2024-02-1521:00⌄
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Virtual Escape Rooms
s18e03 ·
2024-02-15 ·
21:00
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
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s18e04Discount Buying2024-02-2221:00⌄
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Discount Buying
s18e04 ·
2024-02-22 ·
21:00
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it's au revoir for another candidate in the boardroom.
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s18e05Formula E2024-02-2921:00⌄
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Formula E
s18e05 ·
2024-02-29 ·
21:00
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multimillion-pound negotiations.
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s18e06Cereal2024-03-0721:00⌄
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Cereal
s18e06 ·
2024-03-07 ·
21:00
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
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s18e07Budapest Tourism2024-03-1421:00⌄
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Budapest Tourism
s18e07 ·
2024-03-14 ·
21:00
Lord Sugar's candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
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s18e08XBUS Advertising2024-03-2121:00⌄
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XBUS Advertising
s18e08 ·
2024-03-21 ·
21:00
Lord Sugar's candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
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s18e09TV Selling2024-03-2821:00⌄
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TV Selling
s18e09 ·
2024-03-28 ·
21:00
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
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s18e10Vegan Alternative to Cheese2024-04-0420:00⌄
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Vegan Alternative to Cheese
s18e10 ·
2024-04-04 ·
20:00
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
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s18e11Interviews2024-04-1120:00⌄
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Interviews
s18e11 ·
2024-04-11 ·
20:00
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there's tears, tension and tough love.
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s18e12The Final2024-04-1820:00⌄
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The Final
s18e12 ·
2024-04-18 ·
20:00
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
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