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s03e04 · 2019-11-15 · 12:00
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The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
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Episode guide
4 this season · 12 totals01e01 Star Wars 2017-12-22 12:00
Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
s01e02 Barbie 2017-12-22 12:00
Barbie
Inspired by a risque doll from Germany, the co-founder of Mattel forever revolutionizes the doll industry for young girls.
s01e03 He-Man 2017-12-22 12:00
He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
s01e04 G.I. Joe 2017-12-22 12:00
G.I. Joe
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagines a new genre of dolls for boys.