The Mega-Brands That Built America is the newest series in History's "That Built" franchise, telling the origin stories of some of the most successful businesses in history: from mega-stores like Costco and Walmart to sporting goods giants like Spalding and Wilson, titans like Ivory Soap, Schick and Gillette, to shipping giants like Fedex and UPS, and countless more of the biggest brand names in history. Each story is told through the "That Built" franchises' signature blend of expert interviews and archival, mixed with original premium recreations. Through the eyes of the visionaries and entrepreneurs behind the brands, the series takes viewers on a journey; starting with how it all began, following the innovations, the failures, and all the incredible achievements that forever changed the way Americans live. It's everything you didn't know about the colossal brands you know so well.
When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce battle among international telecommunications companies to produce the most popular cell phone. The competition for the next great mobile device produces innovations such as flip phones, ringtones, and text messaging. But when a little-known tech upstart from Canada decides to combine the features of a computer with a cell phone to make a smartphone called the Blackberry, the way we use phones will never be the same again.
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s02e02Internet Killed the Video Store2024-05-0601:00⌄
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Internet Killed the Video Store
s02e02 ·
2024-05-06 ·
01:00
A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But, as the dot com boom explodes an opening appears for two software executives in California to redefine the industry and take on the media giant with their online subscription service, Netflix.
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s02e03Easy Money2024-05-1301:00⌄
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Easy Money
s02e03 ·
2024-05-13 ·
01:00
In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank of America, and American Express race to change how people pay for everything kicking off the $6 trillion dollar a year credit card industry.
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s02e04Suite Dreams: Birth of the Modern Hotel2024-05-2001:00⌄
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Suite Dreams: Birth of the Modern Hotel
s02e04 ·
2024-05-20 ·
01:00
Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for hospitality. Despite setbacks, economic downturns, and international conflict, these rivals will stop at nothing to be number one.
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s02e05Music on the Move2024-06-0301:00⌄
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Music on the Move
s02e05 ·
2024-06-03 ·
01:00
In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-long rivalry that prompts the creation of iconic products like the Pocket Radio, Cassette Tape, Walkman and the CD, alongside the rise of two of the biggest companies in the world.
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s02e06Clash of the Computer Titans2024-06-1001:00⌄
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Clash of the Computer Titans
s02e06 ·
2024-06-10 ·
01:00
A game designer named Steve Jobs starts a personal computer company in his parents' garage on his way to bringing computers mainstream. But when he commissions the help of a software design company run by Bill Gates, it's the beginning of one of the biggest rivalries in the history of American industry.
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s02e07Rentals to Riches2024-06-2401:00⌄
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Rentals to Riches
s02e07 ·
2024-06-24 ·
01:00
A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joins forces with cab company owner John Hertz, they spread their revolutionary business across the country. But when WWII veteran Warren Avis starts his own rental car company, fierce competition between the two gives rise to a new industry with a $100 billion annual market.
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s02e08Sneaker Head-to-Head2024-07-0101:00⌄
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Sneaker Head-to-Head
s02e08 ·
2024-07-01 ·
01:00
Two sneaker companies become industry titans through a decades long battle for global dominance, as they unleash iconic footwear that will bring sneakers mainstream and make them part of the fabric of American culture.
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s02e09Lunchbox Legends2024-07-0801:00⌄
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Lunchbox Legends
s02e09 ·
2024-07-08 ·
01:00
Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal. Then, three very different food visionaries take matters into their own hands to create lunch time favorites loved by children everywhere, from sandwiches, to fruit snacks, and a build-it-yourself pre-packaged lunch that has become a supermarket staple.
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