How to Make It in America follows two enterprising Brooklyn twentysomethings as they hustle their way through New York City, determined to achieve the American Dream. Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Rene, who is trying to market his own high-energy drink, and their well-connected friend Domingo, the burgeoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.
Ben and Cam look for a way to market their CRISP attire in New York after a promising debut in Tokyo. Meanwhile, Rene's new Rasta Monsta billboard is a hit with everyone except his girlfriend; and Rachel returns from a soul-searching trip abroad, but she's still not over Ben.
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s02e02In or Out2011-10-1002:30⌄
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In or Out
s02e02 ·
2011-10-10 ·
02:30
Ben and Cam face a difficult choice between jumping off with an untested sales representative and wooing a more well-known one. Meanwhile, Rene comes up with a novel way for a client to pay his debt; and Rachel gets a new job.
Ben hopes a seemingly meaningless job for Nancy will lead to bigger things; Cam angles for a piece of Domingo's business for some extra cash to afford his own place; a video shoot for Rasta Monsta helps Rene get closer to Debbie; Rachel hears a tip about Ben's romantic status.
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s02e04It's Not Even Like That2011-10-2402:30⌄
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It's Not Even Like That
s02e04 ·
2011-10-24 ·
02:30
Ben learns startling news about Rachel's romantic life at an out-of-town wedding, where Kaplan frets over his best-man speech. Meanwhile, Cam pitches a CRISP photo shoot to Lulu's dad; and Rene is up to his old tricks to raise money for his new business.
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s02e05Mofongo2011-10-3102:30⌄
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Mofongo
s02e05 ·
2011-10-31 ·
02:30
Ben and Cam turn on the CRISP charm with buyers from a Midwestern retailer after Nancy registers her disapproval; Rene tries to convince Debbie he's turned over a new leaf; Rachel undergoes an eye-opening transformation.
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s02e06I'm Sorry, Who's Yosi?2011-11-0703:30⌄
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I'm Sorry, Who's Yosi?
s02e06 ·
2011-11-07 ·
03:30
Nancy helps Ben and Cam get a manufacturer for CRISP; Rachel writes outside the box; Rasta Monsta crosses a line with the public.
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s02e07The Friction2011-11-1403:30⌄
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The Friction
s02e07 ·
2011-11-14 ·
03:30
The uncertain future of CRISP is a touchy subject for Ben and Cam; Rene tries to find out who sabotaged Rasta Monsta, and talks to Kaplan about incarceration; Rachel does her best to put a job setback behind her.
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s02e08What's in a Name?2011-11-2103:30⌄
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What's in a Name?
s02e08 ·
2011-11-21 ·
03:30
In the second-season finale, Ben wonders how to rescue CRISP and his friendship with Cam. Meanwhile, Domingo and Cam launch a PR blitz to clean up Rasta Monsta's image; Rachel seeks advice from a former mentor; and Kaplan parties one more time before going to jail.
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